Rocky Mountain, Cold Stone expanding co-branding
May 11, 2009
by FoodBusinessNews.net Staff
DURANGO, COLO. — Rocky Mountain Chocolate Factory, Inc. and Cold Stone Creamery are expanding the companies’ co-branding option to several hundred stores nationwide. The co-branding is being expanded based on double-digit sales gains the initial test stores have posted to date.
"We have been very pleased with the performance of the four test stores, each of which has enjoyed a significant increase in same-stores sales following the introduction of the co-branding concept," said Bryan Merryman, chief operating officer for Rocky Mountain Chocolate Factory. "This was particularly encouraging in light of the fact the tests were conducted during the seasonally slow winter months for Cold Stone Creamery retail locations."
Mr. Merryman said he believes several hundred of the 1,400 franchised Cold Stone locations in the United States may be candidates for co-branding during the next several years.
"The two concepts are highly complementary in terms of reputation, brand awareness and seasonality and together create the ultimate dessert destination, which has resulted in double-digit sales increases at co-branded stores," said Dan Beem, president of Cold Stone. "We see tremendous potential for an extensive co-branding agreement moving forward and literally hundreds of our franchisees have expressed interest in being involved."