Attune expands probiotic bar line
June 09, 2009
by Eric Schroeder
SAN FRANCISCO — Attune Foods is introducing coffee bean, raspberry, and almond chocolate bars with digestive health and immunity benefits to the company’s line of Attune Probiotic Bars.
"Attune chocolate and granola bars are the best way of getting daily probiotics because we use the most clinically supported probiotics in a format that not only protects them but is something consumers enjoy eating every day," said Rob Hurlbut, chief executive officer. "Attune’s mission is to deliver the maximum benefits of probiotics in the most delicious and convenient package available. These three new flavors give consumers even more delicious options for getting their daily dose."
Each chocolate bar has less than 100 calories and has more than 6.1 billion colony-forming units of probiotic cultures. Other varieties in the probiotic chocolate line include dark chocolate, mint chocolate, chocolate crisp, and blueberry vanilla, and the chocolate bars have a suggested retail price of $1.19. Other granola varieties include peanut butter and chocolate, chewy chocolate, and strawberry bliss, and the granola products having a suggested retail price of $1.59.
The bars are available individually and in 7-bar weekly packs and may be found in the refrigerated yogurt section at retailers.