Fruit2O introduces Essentials line
June 05, 2009
by FoodBusinessNews.net Staff
CINCINNATI — Fruit2O has introduced Fruit2O Essentials fortified water, which provides two servings of fruit and zero calories.
"The creation of the Fruit2O Essentials line was really in response to a lack of better, more nutritious fortified water options out there for consumers," said Dave Zellen, brand manager. "Many fortified waters and juices claim to provide important health benefits, such as immunity-enhancing nutrients and enriched vitamins. The problem is that many of them don’t provide significant levels of vitamins and minerals, and, worse yet, are loaded with extra sugar and calories. With actual benefits of fruit nutrients and zero calories, Fruit2O Essentials is a deliciously easy way for women to better achieve their recommended daily intake of both water and fruit nutrients."
Product flavors include cranberry raspberry, strawberry kiwi, peach mango, citrus, blueberry pomegranate and cherry acai. The product is available in grocery stores for $1.29 to $1.49 for a 19-oz bottle and in club stores for $9.99 to $12.89 for 15 and 20 packs.