Mars Botanical introduces Cirku
June 15, 2009
by FoodBusinessNews.net Staff
ROCKVILLE, MD. — Mars Botanical, a division of Mars Inc., introduced Cirku, a natural cocoa extract containing flavanols, at the Institute of Food Technologists annual meeting and food expo.
Calling cocoa the "unknown superfruit," Dr. Mary Wagner, Ph.D., general manager and chief technical officer for Mars Botanical, said the flavanols produced through Mars Botanical’s Cocoapro process has benefits for circulatory system health.
"Circulation is our bull’s-eye," she said, "and that touches on things like heart health as well as other conditions."
Noting that cocoa flavanols may be easily destroyed during normal chocolate processing, Mars Inc. has developed a process to reduce the cocoa bean’s exposure to high temperatures and help protect the flavanols inside. Since flavanols are a natural part of the cocoa bean, Cirku may be marketed as a natural ingredient.
"We know consumers are seeking natural solutions to their health and wellness," Ms. Wagner said. "They already know and love cocoa but the health potential of this fruit is essentially untapped. We’re helping unlock the nutritional power of an American favorite."
For more information, visit www.MarsBotanical.com.