Tata Tea Group reorganizes to strengthen company
June 12, 2009
by FoodBusinessNews.net Staff
MONTVALE, N.J. — The Tata Tea Group is reorganizing its beverage businesses in order to focus on becoming a global leader in the $160 billion "good-for-you" beverage market.
The company is integrating its tea, coffee and water brands and businesses around the world under a single management team, and the company also announced a 12% increase in income year-on-year as a result of strong businesses.
"Today’s announcement marks the next stage in a process that began last year when we integrated our beverage businesses under the Tata Tea umbrella," said Peter Unsworth, chief executive officer of The Tetley Group. "We want to appeal to consumers who want hydration with flavor, who want to be good to themselves without a cost to the planet and who will smile at their choice of Tata Tea Group brand."
The Tata Tea Group will have global brands, including Tetley Tea, Tata Tea, Himalayan and the Good Earth specialty teas and coffees.
"The market opportunity is there to be taken," Mr. Unsworth said. "Despite the global downturn, the longer term growth prospects for our core markets are extremely positive. Tea, as in the past, proves to be resilient to a recession, and our strategic choices for the future will be in-line with ever-evolving consumer needs."