Tic Tac to come in recyclable containers
June 01, 2009
by Eric Schroeder
SOMERSET, N.J. — Ferrero U.S.A. has rolled out new packaging for its Tic Tac mints, an effort the company believes will "markedly reduce its carbon footprint." With the change, Tic Tacs now will be available in polypropylene packaging, a flexible material that is more readily recyclable and leaves a considerably smaller carbon footprint, according to Ferrero. In addition, the new Tic Tac boxes will carry a statement encouraging consumers to "Please Recycle" and "Be Green."
"The Tic Tac brand is dedicated to implementing responsible practices across its operations that are respectful of the environment," said Jim Morris, Tic Tac brand manager. "We encourage consumers to incorporate ‘reduce, reuse, and recycle’ activities into their daily lives, and to that end have printed a call-to-action on our packages asking consumers to be green and please recycle the packaging after they have enjoyed their mints."
As a result of the switch to polypropylene from polystyrene plastics, Ferrero said the brand will reduce greenhouse gas emissions by 44% and energy use by 34%. By implementing the new packaging across the entire line, Tic Tac will reduce its plastic use by 296 tons a year, the company noted.