Tim Hortons, Cold Stone co-branding going to N.Y.

by Eric Schroeder
Share This:

DUBLIN, OHIO — Tim Hortons, Inc. and Kahala Corp., the parent company of Cold Stone Creamery, are bringing their co-branded test concept to New York later this summer.

Beginning in August, Tim Hortons will open co-branded stores at three Cold Stone Creamery locations in Manhattan, including Cold Stone’s flagship Times Square location.

The move follows the March 2009 announcement of a co-branding initiative involving up to 50 locations in the United States for each chain. Earlier this month, the companies announced a similar initiative in Canada with six co-branded test locations. To date, more than 40 restaurants have been fully rebranded to the combined concept.

"Culturally and commercially, New York is a market we are eager to pursue," said David Clanachan, chief operations officer for U.S. and international, Tim Hortons. "The ongoing co-branding program with Cold Stone Creamery is a good way to test the market. We’re encouraged by the success of existing co-branded test locations in the U.S. and Canada and look forward to extending the Tim Hortons commitment to freshness, quality and affordability to New Yorkers."

The co-branding combines Cold Stone’s ice cream with mix-ins and Tim Hortons coffee, beverages, baked goods, and breakfast and lunch offerings.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.