Mars launches Dove milk chocolate with peanut butter
July 06, 2009
by FoodBusinessNews.net Staff
HACKETTSTOWN, N.J. — Mars Snackfood U.S. has launched Dove Silky Smooth Milk Chocolate with Peanut Butter.
"Our customers are passionate about real, authentic silky smooth chocolate but also want to explore new flavor combinations in addition to the solid milk chocolate they know and love," said Thomas Pinnau, vice-president of indulgence. "We believe that combining the richness and smoothness of peanut butter and milk chocolate will not only help meet our customers’ increasing desire for new tastes, but will also entice consumers who have not yet had a chance to try our products."
The new product is available in Promises laydown bags and single bars for a suggested retail price of $4.49 for an 8.5-oz bag and 79c for a 1.3-oz bar.