National Dairy acquires Promised Land Dairy
July 13, 2009
by FoodBusinessNews.net Staff
DALLAS — National Dairy, L.L.C. is acquiring Promised Land Dairy Distribution, Inc., a milk processor.
"Promised Land Dairy is a highly regarded brand that enhances our product mix and fits extremely well with our distribution footprint," said Rick Beaman, president of National Dairy. "Promised Land’s products are sold primarily through supermarkets and other major stores in many of the states where we already have a strong distribution network."
Terms of the transaction were not disclosed. Promised Land Dairy will continue to operate with the same management team. It distributes through major retailers in Texas and in 25 states. Victory Partners L.L.C. represented the owners of Promised Land Dairy in the transaction.
"Our Victory Partners team worked closely with Promised Land Dairy to find a buyer that would fit with both the company culture and business needs," said Todd Lazenby, founder of Victory Partners. "Now is an ideal time to transition the brand to a major processor with exceptional resources that can build upon the success of the Promised Land brand and grow it into a national brand."