Spicy Pickle counting on Bread Urban Cafe in '09

by FoodBusinessNews.net Staff
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DENVER — Spicy Pickle Franchising, Inc., a fast casual restaurant operator serving all-natural meat and poultry and other fresh products, said the continued expansion of its Bread Garden Urban Cafe brands have exceeded expectations and should result in "significant additional revenue" for the company during the remainder of 2009.

In a July 16 update on operations, Marc German, chief executive officer of Spicy Pickle, said the company has weathered the difficulties of the past year, including a downturn in consumer spending.

"Our reaction to the reduced spending and increasing unemployment was to reduce our overhead to prepare for a slower anticipated growth rate," Mr. German said. "We refocused on unit economics based on changing customer habits. In the beginning of the fourth quarter 2008, we completed the purchase of our Bread Garden Urban Cafe chain in British Columbia believing that its growth rate would in the short to medium term outpace U.S. opportunities. That has been the case."

Mr. Geman said the company has 13 Bread Garden Urban Cafes operating in British Columbia. Two are airport locations, one in Kamloops, B.C., and the other in the newly opened C Terminal serving Air Canada at the Vancouver Airport, which opened in early July. Build-outs for three additional locations are under way in downtown Vancouver and another at Whistler Mountain. Several additional locations are under negotiation.

Bread Garden Urban Cafes serve coffee, pastries and breakfast items, as well as lunch and dinner.

He said the company expects to have at least 42 Spicy Pickle restaurants and 17 Bread Garden Urban Cafes opened by the end of 2009.

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