Yoplait introduces Fiber One yogurt
July 15, 2009
by FoodBusinessNews.net Staff
MINNEAPOLIS — Yoplait is launching Fiber One yogurt, which comes in 50-calorie packs in strawberry, vanilla, peach and key lime pie flavors.
"Yoplait Fiber One yogurt is the only leading national brand of nonfat yogurt with only 50 calories and 5 grams of fiber," said Dawn Edgerton, associate marketing manager for Fiber One yogurt. "Those watching their weight now have a zero guilt snack option that doesn’t sacrifice on taste and gives them a creamy, sweet treat."
The product is available nationwide in four-packs of 4-oz cups for a suggested retail price of $2.79.