Unilever, P.F. Chang's to introduce frozen meals
August 17, 2009
by FoodBusinessNews.net Staff
ENGLEWOOD CLIFFS, N.J. — P.F. Chang’s China Bistro, Inc. and Unilever have entered a licensing agreement to develop a line of frozen Asian entrees for the U.S. under the P.F. Chang’s brand.
"Unilever revolutionized frozen ethnic cuisine in 2005 by introducing consumers to…Bertolli Frozen Italian Skillet Meals," said John LeBoutillier, senior vice-president of foods for the U.S. "We are excited by the prospect of doing it again, this time in Asian cuisine in partnership with P.F. Chang’s. This opportunity is significant. From research, Asian cuisine ranks only behind Italian among ethnic cuisines for consumers."
Terms of the licensing agreement were not released, and a launch date for the new products has not been set.
"Our biggest challenge was finding a partner we believed could help us produce a frozen meal that we’d be proud to put our name on, and we’ve found that in Unilever," said Rick Federico, chairman and co-chief executive officer for P.F. Chang’s. "This represents a fantastic growth opportunity for our company and allows our brand to reach more people more often. We believe it will complement our core business at the restaurants."