Wonder Classic to include more calcium and vitamin D
August 13, 2009
by FoodBusinessNews.net Staff
IRVING, TEXAS — Interstate Bakeries Corp. has reformulated its Wonder Classic and Wonder Classic Sandwich bread to include more calcium and vitamin D. Two slices of Wonder Classic and Wonder Classic Sandwich bread now provide 30% of the daily recommended intake of calcium, the same amount as 8 oz of milk. Previously, Wonder Classic contained 20% of the daily recommended intake of calcium. The bread also is considered a good source of vitamin D.
"Balancing the food your family enjoys while providing the nutrition you want them to have can be difficult," said Rich Seban, chief marketing officer at I.B.C. "For more than 85 years, Wonder has been a staple in American households with a long history of identifying ways of enhancing the nutritional value of bread. Wonder’s added calcium and vitamin D offerings reinforce the brand’s continued focus on health as it continues to expand its menu of great tasting, healthy choices for the whole family. Giving your family the nutrition they need never tasted so good."