Clif Shot Roks available in sports retail stores
September 21, 2009
by Eric Schroeder
BERKELEY, CALIF. — Clif Bar & Co. is expanding its Clif Shot Roks to sports retail stores nationwide.
The products are protein bites with all-natural and organic ingredients and are designed to provide athletes with a way of getting the amount of protein they need for muscle recovery after workouts or races.
"Each athlete is unique, especially when it comes to sports nutrition," said Chris Randall, brand manager. "Every sport and every workout requires something different. The bite-size nature of Clif Shot Roks enables athletes to consume the amount of protein they want when they want it, whether it’s for post-exercise recovery or meeting basic levels for daily protein consumption."
The product is sold in 20-gram packets with 10 protein bites per packet. They come in three flavors — peanut butter, chocolate and chocolate chip cookie dough — for a suggested retail price of $2.99.