ConAgra Lamb Weston creates restaurant forum

by Staff
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BOISE, IDAHO — ConAgra Foods Lamb Weston has created Lamb Weston Collaborative, an educational research forum for restaurant industry leadership.

"Current economic pressures call for innovative perspectives that challenge traditional business practices," said Jeff DeLapp, president of ConAgra Foods Lamb Weston. "As both an industry leader and partner to our customers, we are obligated to advance the industry’s goals and work with our customers to shape the future. We are delighted that the collaborative allows us to do both."

The collaborative will consist of 10 to 13 restaurant executives who will attend strategic sessions, the first of which will be held in November at Harvard Faculty Club in Cambridge, Mass. The second will be held in the spring at Northwestern University’s Kellogg School of Management. Topics will include the influence of value pricing and the role of consumer emotion as it relates to brand loyalty.

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