Pepsi Bottling Group to distribute O.N.E. beverages
September 22, 2009
by Eric Schroeder
SOMERS, N.Y. — The Pepsi Bottling Group, Inc. (P.B.G.) has signed an agreement with O.N.E. (One Natural Experience) to distribute the latter’s beverages in Southern California and South Florida beginning in the fourth quarter. In addition to the distribution agreement, P.B.G., along with Greenwich, Conn.-based Catterton Partners, each has made an equity investment in O.N.E.
"Working with P.B.G. and Catterton, O.N.E. will have additional expertise and resources to ensure superior merchandising of O.N.E. products, a significantly expanded distribution network, and the ability to better serve our customers in two of our most important U.S. markets," said Rodrigo Veloso, founder and chief executive officer of O.N.E. "P.B.G. and Catterton’s partnership and capital infusion not only provide the company with deep expertise in the beverage industry, but also allows O.N.E. to expand its education campaign about the tremendous health benefits of our beverages. I am certain that we are now well-positioned to lead the growth of the fast growing coconut water segment."
Founded in 2005 by Mr. Veloso, O.N.E. provides consumers with all-natural, functional beverages. The company’s O.N.E. Coconut Water was launched three years ago. The company also offers Amazon Acai, Coffee Fruit drink, Cashew Fruit and Water.
The announcement continues a trend in recent months in which major beverage companies such as Coca-Cola Co. and PepsiCo, Inc. are taking stakes in smaller beverage companies with coconut water products. On Sept. 1, Coca-Cola became one of several investors to acquire a stake in Hermosa Beach, Calif.-based Zico Beverages, L.L.C., makers of Zico Pure Premium Coconut Water. Earlier, PepsiCo acquired Amacoco Nordeste Ltda., Brazil’s largest coconut water company.