Sara Lee adds two blends to Senseo coffee line
September 24, 2009
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Sara Lee North American Retail has introduced 10% Kona Blend and Breakfast Blend for its Senseo gourmet coffee brand.
"We are thrilled to bring these two new blends to the market and offer our consumers the taste and superior quality of coffeehouse beverages without the expense," said John Risley, director of marketing for Senseo. "During a time when consumers are looking to cut back on costly indulgences, the new Kona Blend and Breakfast Blend allow them to brew a rich, delicious cup of coffee in the comfort of their own home."
The new varieties are sold in packages of 16 pods for 10% Kona Blend and 18 pods for Breakfast Blend. Both coffee blends will range in price from $4.99 to $5.49 per package.