Sara Lee Deli launches social media campaign
September 14, 2009
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Sara Lee Deli has launched a social media campaign called "Mama Saga" that is designed to appeal to mothers.
"We understand the importance of creating new opportunities to speak with moms one-on-one, and we know the most immediate and engaging way to do this is on-line, where today’s moms are communicating," said Paula Shikany, senior brand manager. "The ‘Mama Saga’ campaign is designed to first provide mom with a daily laugh and then engage her in ongoing dialogue so we can be a better resource. Overall we want the ‘Mama Sagas’ to act as a conversation starter while building brand awareness to drive moms to Sara Lee Fresh Ideas pre-sliced deli meats, which are located in the self-serve deli section of grocery stores."
The campaign consists of videos that will be available on the Sara Lee Deli Facebook fan page, a channel on Metacafe, and other sites, including YouTube, Break.com, Dailymotion, Yahoo! Video and more. The Facebook page will include special savings to fans as well as recipes, tips and product information. Through Twitter the company will even offer a coupon for tweeters who become Sara Lee Deli fans on Facebook.