The Coca-Cola Co. to add energy to labels

by Keith Nunes
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ATLANTA — The Coca-Cola Co. will add energy information in the form of calories, kilocalories or kilojoules on a per serving basis to the front-of-pack label on each product it sells around the world. The company’s goal is to have the information on all products globally by the end of 2011.

The new labels will make it easier for consumers to make informed decisions about the beverages they drink based on their own individual taste preferences and nutritional needs, according to the company. Coca-Cola already has initiated the energy labeling program throughout Europe and Australia with Mexico and the United States currently in the roll-out phase.

"Coca-Cola is the world’s most valuable brand, and with that comes a leadership responsibility," said Muhtar Kent, chairman and chief executive officer. "Now more than ever, people expect facts about the products they consume to be both readily available and visible. This global commitment is about making it easier for consumers to quickly see the calorie information for our beverages."

In the United States, the new labeling replicates information located in the Nutrition Facts box on the side panel of Coca-Cola products, making it easier for consumers to see at-a-glance.

"We have been a leader in driving and promoting efforts to advance fact-based nutrition labeling," said Rhona Applebaum, chief scientific and regulatory officer for Coca-Cola. "This new global commitment on front-of-pack energy is one more step in providing consumers with important information they need to enjoy any of our 3,000 beverages sensibly, wherever they live. Our new product labels aim to help people better balance their energy intake, as variety, moderation and regular physical activity are the keys to effective weight management."

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