Virginia Dare flavors mask stevia off notes

by Eric Schroeder
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BROOKLYN, N.Y. — Virginia Dare has developed a range of masking flavors designed to optimize the taste profile of foods and beverages sweetened with stevia extracts. The ingredients are custom formulated for applications such as beverages and dairy-based foods and mask bitter, licorice-like and astringent notes often associated with the high-intensity sweeteners.

"As products sweetened with stevia began to be developed, we focused our expertise in masking technology on these new applications," said Paulette Kerner, director of marketing communications and research at Brooklyn-based Virginia Dare.

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