A.A.F.P. launches Consumer Alliance; Coke a partner

by Eric Schroeder
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LEAWOOD, KAS. — The American Academy of Family Physicians, which represents nearly 95,000 physicians and medical students nationwide, has enlisted The Coca-Cola Co. as its first alliance partner in the Consumer Alliance, a new corporate partnership program.

According to the A.A.F.P., the goal of the Consumer Alliance is to allow corporate partners to work with the A.A.F.P. to educate consumers about the role their products may play in a healthy, active lifestyle. For its part, Atlanta-based The Coca-Cola Co. said it will provide a grant to the A.A.F.P. to develop consumer education content on beverages and sweeteners for FamilyDoctor.org, a consumer health and wellness resource.

"We are proud to be the first company to partner with the A.A.F.P. and feature content on FamilyDoctor.org," said Rhona Applebaum, vice-president and chief scientific and regulatory officer at The Coca-Cola Co. "Our partnership will help provide Americans with credible information on beverages and enable consumers to make informed decisions about what they drink based on individual need."

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