Chattanooga Bakery debuts MoonPie Crunch Mint
November 19, 2009
by Eric Schroeder
CHATTANOOGA, TENN. — Chattanooga Bakery, Inc. has introduced MoonPie Crunch Mint, a chocolate-flavored cookie with a creamy mint filling. It’s the second product in the MoonPie Crunch line, following the launch of Peanut Butter in September 2008.
“We’re really excited to be launching another new and different item under the proven MoonPie trademark,” said Tory Johnston, vice-president of marketing for Chattanooga Bakery. “For over 90 years, we stayed true to our original design — soft cookies with marshmallow filling. With the early successes we’ve seen on Peanut Butter, we’re hopeful Mint will also deliver on the taste and quality expectations our consumers demand. It’s encouraging to hear the positive comments on the Crunch line so far — Mint is next, with more in the pipeline.”
MoonPie Crunch Mint is available in an 8-count, multipack carton, a 48/8 count floor display and a twin pack for single-serve, a 12-count shelf/counter caddie and 96-count floor display.