Coca-Cola introduces 90-calorie cans
October 14, 2009
by FoodBusinessNews.net Staff
ATLANTA — Coca-Cola is introducing 90-calorie mini-cans in an effort to help consumers manage calories.
"As the world’s largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended," said Sandy Douglas, president of Coca-Cola North America. "The Coca-Cola mini can innovation reinforces the company’s support for healthy, active lifestyles."
The new can is 7.5-fluid oz and has the Coca-Cola contour shape bottle image in white with a red background. Other brands that will have the mini-can packaging include Sprite, Fanta Orange, Cherry Coca-Cola and Barq’s Root Beer. The mini-cans will be sold in eight-packs.
The product introduction comes shortly after the company announced a global commitment to put calories on the front-of-package of nearly all products as well as a new partnership with the Healthy Weight Commitment Foundation.
"The Coca-Cola mini can is a great option for smaller thirst occasions and for calorie-conscious consumers," said Hendrik Steckhan, president and general manager of sparkling beverages for Coca-Cola North America. "Our new sleek mini can supports the idea of moderation and offers people yet another way to enjoy their favorite Coca-Cola beverage."