Five restaurant chains team to target new markets
November 19, 2009
by Allison Sebolt
BURLINGTON, VT. — Five U.S. and Canadian restaurant chains have joined together to target non-traditional concession opportunities around the United States, including food courts at airports, universities and hospitals.
Under a joint strategic development program, the restaurants — Bruegger’s Bagels, Fazoli’s Restaurants, Friendly’s Ice Cream, Smokey Bones Bar & Fire Grill, and Timothy’s Coffees of the World, Inc. — will be able to bundle and leverage their brands and personnel to pursue non-traditional concession opportunities while leveraging the efficiencies of the related brands.
“We look forward to introducing our compelling suite of brands to concession directors, concessionaries and potential franchisees around the country with the goal of bringing a broader choice of quick, yet delicious portable menu options to alternative venues in our target markets,” said Chris Cheek, vice-president of franchise development at Bruegger’s.
In some instances one of the restaurants might decide to move into a new target market on its own, but the bundling concept presents a competitive value proposition to leasing and real estate agents, suppliers, contractors and potential franchisees as well as a viable concession option for airports, universities and hospitals.
Combined the five brands currently operate nearly 1,300 restaurants and outlets in 28 states.