Food Network to launch in international markets

by Eric Schroeder
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CINCINNATI — Scripps Networks Interactive, Inc. is taking Food Network international. On Nov. 4, Scripps announced a partnership with MEASAT Satellite Systems and Ascent Media to distribute the Food Network in Asia beginning Jan. 1, 2010. The announcement comes on the heels of Scripps partnering with Chello Zone to launch Food Network in Europe, Africa and the Middle East. To kick off the deal with Chello Zone, Food Network will premiere in the United Kingdom Nov. 9.

Greg Moyer, president of Scripps Networks International, said the transition of the Food Network to international markets is natural given the role food plays in culture and tradition.

“Food Network is an obvious and logical choice for international distribution given its universal appeal and tremendous brand power,” Mr. Moyer said. “Our objective is to aggregate an engaged and growing audience of passionate ‘foodies’ across the globe.”

Plans for the international versions of the Food Network include original programming from the countries and regions it will reach, as well as relevant shows that were produced for U.S. audiences.

Founded in 1993, Food Network is a channel that airs specials and recurring programs about food and cooking. The network is seen in more than 99 million households.

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