Minute Maid launches single-serve packages
November 11, 2009
by Allison Sebolt
HOUSTON — Coca-Cola is expanding its Minute Maid Enhanced Juice and Juice Drink line by launching a smaller product size.
The Pomegranate Blueberry Flavored 100% Juice Blend of 5 Juices, Minute Maid Pomegranate Lemonade, and Minute Maid Strawberry Kiwi Flavored Juice Drink will be offered in 12-oz shrink-wrapped single-serve bottles.
“By launching our most popular varieties of the Minute Maid Enhanced Juice and Juice Drink line in a chilled single-serve, we will continue to meet the needs of health-conscious consumers with a new, convenient package,” said Mike Saint John, president of Minute Maid business unit. “The new single-serve also allows consumers who are on the go to enjoy the delicious taste of Minute Maid anytime and anywhere.”
The three flavors will be available in supermarkets and other retailers in the chilled single-serve bottle beginning in January.