Pepperidge Farm debuts Deli Flats thin rolls
October 08, 2009
by Eric Schroeder
NORWALK, CONN. — Pepperidge Farm, Inc. has introduced Deli Flats, 100-calorie thin rolls available in three varieties: Soft 100% Whole Wheat, Soft Oatmeal and 7 Grain. Each roll has 5 grams of fiber.
"Deli Flats thin rolls are a great solution for people who love sandwiches and want to enjoy them in more healthy ways without compromising taste or quality," said Tim Hassett, senior vice-president and general manager for Fresh & Frozen Bakery at Pepperidge Farm. "As consumers evolve their eating habits, we remain committed to offering delicious, versatile options for health-conscious consumers."
The new rolls are available at supermarkets in New England and the Mid Atlantic region at a suggested retail price of $3.19.