Smart Balance to develop Bestlife brand products
November 17, 2009
by Eric Schroeder
PARAMUS, N.J. — Smart Balance, Inc. reached an agreement to develop Bestlife brand food and beverage products for Best Life Corp. The Best Life healthy lifestyle program was created by Bob Greene, a nationally recognized fitness and nutrition expert who appears regularly on Oprah Winfrey’s television show and in O The Oprah Magazine.
The Best Life seal of approval currently appears on a wide range of products that contain nutritious ingredients such as whole grains, healthy fats, fiber, vitamins and minerals, while substantially reducing or removing ingredients such as saturated fats, trans fats, sodium and sugar.
“I am delighted to announce our partnership with Bob Greene that will bring his fitness and nutrition vision to life through a broad range of great tasting products to enhance healthy living,” said Stephen Hughes, chairman and chief executive officer at Smart Balance. “The Bestlife brand enables us to leverage our unique business model and innovation platform to offer a popularly priced wellness brand appealing to a wide range of consumers that will complement our premium Smart Balance brand.”
Mr. Hughes said the company expects the brand to open the door to a range of categories with health benefits, including targeted nutrition and weight management.