W.F.C. launches 'How Wheat Works' on-line initiative
October 20, 2009
by Eric Schroeder
PARKER, COLO. — The Wheat Foods Council on Oct. 19 launched "How Wheat Works," an interactive, on-line multimedia program that allows visitors to the newly designed web site (www.howwheatworks.com) to virtually grow, harvest and mill their own kernels to create their desired wheat food. For each participant in the program, the W.F.C. said it will donate 2 lbs of flour — up to 90,000 lbs — to Operation Homefront, a non-profit organization that provides assistance to needy U.S. troops and their families.
"How Wheat Works is an exciting educational opportunity to take wheat kernels from farm to fork in a virtual world, while providing wheat flour, which holds endless meal possibilities, for needy U.S. troops and their families," said Carol Pratt, a nutrition expert with the W.F.C. "This unique mixture of subjects like agriculture, milling, baking and nutrition allows people to better understand wheat’s role in a healthy diet."
According to the W.F.C., the new program combines 3-D animation, still photography, video and factual information to chronicle wheat’s path from field to table. While each of the programs four phases takes only a few minutes to complete, the whole program spans the course of four days.
Throughout the process, participants are able to choose what type of wheat to grow and what type of flour to mill.
The W.F.C. said it has set up an educational guide at www.wheatfoods.org that youth organizations and educators may access as a teaching tool.
"Teaching people how a whole or enriched grain food comes to be can shed new light on nutritional implications and result in informed food choices," Ms. Pratt said. "This is a fun learning experience that everyone can enjoy, whether it’s a mom teaching her child proper nutrition, a student researching for a school project or a baking enthusiast learning more about one of their most utilized ingredients."