Chick-fil-A adds new breakfast options

by Staff
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ATLANTA — Chick-fil-A is introducing two new breakfast menu items: the Chick-fil-A Yogurt Parfait and Chick-fil-A House Roast Coffee.

“Based on the feedback we received during the market test of these products, our customers have made it clear that they want healthier alternatives for breakfast,” said Woody Faulk, vice-president of brand strategy and design. “With the addition of the Yogurt Parfait offering, we believe we now have a breakfast menu with broader appeal to a more diverse customer base — from our signature Chicken Biscuit for the more hearty appetite to the Cinnamon Cluster for those craving something sweet in the morning to the health-minded customer who now has an additional choice of a Yogurt Parfait. We also found that customers enjoyed the Yogurt Parfait as a snack or dessert option throughout the day.”

The Yogurt Parfait has slices of strawberries covered in vanilla yogurt topped with granola or chocolate cookie crumbs. It is available for $2.25. The House Roast Coffee is a 100% Colombian blend that will replace the chain’s current Coffeehouse Light and Bistro Dark offerings. The medium-roast blend also will be offered as a decaf option.

“The success of Chick-fil-A House Roast Coffee during the 2009 breakfast test indicated to us that in some cases it’s okay to simplify, too,” Mr. Faulk said. “Our new House Roast Coffee is a happy medium between our former light and dark roasts and proved to be a hit with customers during our market test.”

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