McDonald's November sales rise 0.7%
December 8, 2009
by Eric Schroeder
OAK BROOK, ILL. — McDonald’s Corp. on Dec. 8 said global comparable sales increased 0.7% in November and 3.9% year-to-date. System-wide sales for restaurants worldwide, meanwhile, increased 10.1%, or 2.3% in constant currencies, during November.
“Customers continue to find what they want at McDonald’s — menu variety, convenient locations and compelling value,” said Jim Skinner, chief executive officer. “We remain focused on growing market share with a disciplined pricing strategy to provide great tasting food at an affordable price.”
U.S. comparable sales at McDonald’s fell slightly due to the sluggish economy, but remained among the best in the fast-food industry, the company said.
European comparable sales were up 2.5% due to positive results in the United Kingdom and France, somewhat offset by performance in Germany. Throughout Europe, McDonald’s said it continues to focus on fourth-tier menu development, premium product innovation and daypart expansion. Also in November, McDonald’s said comparable sales fell 1% in Asia/Pacific/Middle East and Africa. Strong results in Australia were dragged down by declines in Japan and continued weakness in China, McDonald’s said.