Cognis expands in Malaysia
January 7, 2010
by Jeff Gelski
MONHHEIM, GERMANY — Cognis plans to double it sales in Malaysia over the next five years after opening an affiliate in Selangor, Malaysia, on Jan. 1. The company, a subsidiary of Cognis, is called Cognis Malaysia Sdn. Bhd. It will employ technical and commercial managers to work on behalf of all three of the company’s business units: Care Chemicals, Nutrition & Health, and Functional Products.
The Asia-Pacific region ranks as the third biggest market for Cognis behind Europe and North America.
“We believe that Malaysia and the whole Asia-Pacific region has significant growth potential that is fully in line with Cognis’ strategy,” said Jimmy Lau, legal representative of Cognis Malaysia. “By opening an affiliate in Malaysia, we want to gain a deeper understanding of the local market and be closer to our customers. We aim to double Cognis’ sales in Malaysia over the next five years by helping our customers to gain the competitive edge they need to succeed.”