Inventure expands products with Bruce Foods
January 12, 2010
by Eric Schroeder
PHOENIX — The Inventure Group has partnered with Bruce Foods to add its signature Original Louisiana Hot Sauce to a new line of Hot Fries snacks under Inventure’s Poore Brothers and Bob’s Texas Style brands.
The new ready-to-eat Hot Fries will begin appearing in stores and vending machines in February with a suggested retail price between $1 and $1.29 per 3-oz bag.
“When we started toying with the idea of introducing a Hot Fry product, we naturally thought of Louisiana Hot Sauce,” said Steve Sklar, senior vice-president of marketing for The Inventure Group, Inc. “We’re excited to partner with them and are confident the new Hot Fries will be well received by consumers.”
In addition to the new Hot Fries line, the Inventure Group recently added two flavors — Mole and Habanero — to its existing Poore Brothers kettle-chip lineup this month. The Mole and Habanero kettle chips are available in 8.5-oz bags with a suggested retail price between $2.99 and $3.29 each.