Kraft teams with tennis champions in new contest
January 8, 2010
by Eric Schroeder
EAST HANOVER, N.J. — Kraft Foods Inc., through its Nabisco 100 Calorie Packs brand, has teamed up with tennis champions Venus Williams and Serena Williams to offer a “Diet Like a Diva” contest.
As part of the contest, interested participants are invited to visit www.DietLikeADiva.com and submit a video about how they add fun and flair to their sensible snacking routine. Eight winners will experience a glamorous fashion shoot with the Williams sisters in March, with the photos set to appear in future Conde Nast publications, which include Vogue, GQ, Self, Allure, Vanity Fair and Glamour.
“Nabisco 100 Calorie Packs continue to be the trendsetter for sensible snacking,” said Steve Siegal, senior brand manager for Nabisco 100 Calorie Packs. “Venus and Serena embody women who know what it’s like to snack with flair, and with the contest, we look forward to learning how Nabisco 100 Calorie Packs enable others to do the same.”
The contest runs through Feb. 10.