Mars UK to cut saturated fat in chocolate bars
January 22, 2010
by Jeff Gelski
BERKSHIRE, UNITED KINGDOM — Mars Chocolate UK plans to reduce the saturated fat content by at least 15% in a number of its chocolate bars, the Berkshire-based company said Jan. 18. Beginning this summer, the brands Mars (currently 10 grams of saturated fat per 100 grams), Snickers (11.1 grams), Milky Way (9.8 grams), Topic (10.2 grams) and Flyte (7.7 grams) will contain less saturated fat compared with their current recipes.
The reduction will remove more than 600 tonnes of saturated fat per year from the U.K. diet, according to Mars Chocolate UK. Mars invested €10 million and more than 40,000 R.&D. hours to achieve the saturated fat reduction.
“Our goal is to make our products better for you without compromising on taste,” said Fiona Dawson, managing director for Mars Chocolate UK. “We are proud to have achieved this as a result of many years of research and investment.”
The Mars Chocolate UK announcement came while the U.K.’s Food Standards Agency ran the second phase of its saturated fat consumer awareness campaign in January and February with radio, press and poster advertising. The F.S.A. seeks to reduce the average intake of saturated fat from the level of 13.3% of food energy to 11% of food energy.