Orville Redenbacher's adds to Flavour Shakers line
January 25, 2010
by Eric Schroeder
MISSISSAUGA, ONT. — ConAgra Foods Canada, a division of Omaha-based ConAgra Foods, Inc., is expanding its Orville Redenbacher’s Flavour Shakers line with the launch of a salt and vinegar flavor. The shakers also are available in white cheddar and sour cream and onion.
“For a long time, the only choice people had for flavored popcorn was butter or no butter,” said Rob Tallis, director of marketing for Orville Redenbacher’s at ConAgra Foods Canada. “Canadians’ tastes have evolved and Orville Redenbacher’s has been responding by offering a variety of flavors.”
Orville Redenbacher’s Flavour Shakers has a suggested retail price of $3.99 to $4.99 for a five-pack box.
Orville Redenbacher’s Flavour Shakers popcorn began appearing at most major grocery retailers Jan. 14.