Sustainability initiatives faring well at Kraft
January 28, 2010
by Eric Schroeder
NORTHFIELD, ILL. — A sustainable packaging reduction goal initiated in 2005 by Kraft Foods Inc. is two years ahead of schedule thanks to more efficient packaging designs and smarter use of packaging ingredients that have allowed the company to eliminate 150 million lbs of material from its supply chain.
As part of the effort, Kraft has implemented a redesign of its Oscar Mayer Deli Creations packaging in the United States with 30% less paperboard, a move the company said will keep 1.2 million lbs of packaging out of landfills per year.
The type of material used in redesign matters as well, the company noted. In North America, Kraft recently changed its Maxwell House, Yuban and Nabob coffee brands from steel cans to composite paperboard that weighs 30% less, uses 50% recycled content and is expected to eliminate 8.5 million lbs of packaging.
“Our global team of employees is doing a phenomenal job creating opportunities to reduce packaging material while assuring convenience and safety,” said Jean Spence, executive vice-president of research, development and quality. “We’ve invented a tool to help us design more efficiently. And we’re finding smarter source materials, reducing our footprint and thinking differently about packaging end of life. We’re sharing ideas, challenging and motivating one another, so this is truly a collaborative team effort.”