Wonder Bread launches 'Sandwich Wonder-izer'
January 7, 2010
by Eric Schroeder
IRVING, TEXAS — Hostess Brands, Inc. has launched a new on-line tool at www.wonderbread.com designed to give visitors recipe ideas for creating sandwiches.
The tool, Sandwich Wonder-izer, offers sandwich combinations from a list of more than 120 ingredients while calculating the sandwich’s nutrition values in real time with each added ingredient. Any sandwiches created from scratch may be named and shared with friends via web sites such as Facebook and Twitter.
“Families across the country are busier than ever and as schedules become more demanding, making sure that your family is getting the nutrition it needs can by challenging,” said Stephany Verstraete, vice-president of marketing for Wonder Bread. “The Sandwich Wonder-izer is a fun and easy-to-use tool that not only builds delicious and nutritious sandwiches but also provides an excellent opportunity to teach family members of all ages about the importance of getting enough vitamins and minerals in our diets.”