A&W introduces Big Taste Meals
October 25, 2010
by Keith Nunes
LOUISVILLE, KY. — A&W Restaurants, a subsidiary of Yum! Brands, Inc., has introduced its $3 Big Taste Meals, a value menu featuring four entree varieties, including barbecue bacon burger, cheddar onion burger, Coney cheese dog and deluxe cheeseburger. French fries are included with each entree.
“A&W Restaurants has a long history of serving delicious all American food, and now for the first time, we’re combining our signature tastes with unbeatable value meals at just $3,” said Barry Westrum, chief marketing officer of A&W Restaurants.
A&W is not the only Yum! Brands subsidiary adding value meals to its menu. In May, Taco Bell introduced its line of $2 combo meals that include a taco or burrito, a medium soft drink and a bag of Dorito chips.