Wasa launches thin and crispy flatbreads

by Eric Schroeder
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CHICAGO — Wasa has introduced Wasa Thin & Crispy Flatbreads, a new line of whole grain thin crackers. The flatbreads are available in three varieties: original, sesame and rosemary.

“At Wasa we take pride in offering healthy products made only with simple, all natural ingredients, that help people in their quest to eat well and live better,” said Kirk Trofholz, president of Wasa North America L.L.C. “We believe the new Wasa Thin & Crispy Flatbreads will appeal to a broad audience and offer unlimited options for healthy snacks and alternative meal accompaniments.”

Wasa Thin & Crispy Flatbreads will be available in the specialty cracker aisle in stores, including Wal-Mart Stores, Inc., Safeway and Kroger, nationwide in November for a suggested retail price of $2.99.

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