Supermarket Guru to give live webcast weekly

by Jeff Gelski
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OMAHA — ConAgra Foods, Inc. is working with Phil Lempert, a consumer trend analyst and Supermarket Guru, to launch “Food News Today,” a live, weekly webcast that will focus on food and trend news. Mr. Lempert has more than 25 years of experience forecasting and reporting on food industry trends. His title Supermarket Guru is a trademark.

“Food News Today” will be made available exclusively to select media during a live broadcast at 9:30 a.m. CST each Wednesday. The first one will air on Nov. 10. After the webcast, viewers will be able to interact with Mr. Lempert in a public question-and-answer forum. The content will be made available to the general public at at 9:30 a.m. CST every Thursday.

“The idea of this webcast is simple,” Mr. Lempert said. “I have always hoped for a weekly breakfast with media leaders where we could spend a few hours discussing and dissecting the week’s events. Technology now makes this possible with “Food News Today,” which cuts through the clutter to give both traditional and social media easy access to the stories and trends that their readers want to know — and in a short, succinct format they can easily use.”

Stephanie Moritz, senior director of public relations and social media for ConAgra, said, “We are thrilled to partner with Phil Lempert on this exciting initiative. Together, we share a desire to arm consumers and media with valuable information and insights to help them make informed choices about the ever-changing food industry. Phil provides a unique and informed perspective that will help consumers cut through the clutter.”

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