Weight Watchers updates system to PointsPlus
November 29, 2010
NEW YORK — Weight Watchers has introduced an update to its popular Points system with the new system taking into account protein, carbohydrates, fat and fiber among other factors.
Called PointsPlus, the system considers calories, protein, carbohydrates, fat and fiber and factors in how hard the body works to process them as well as their impact on satiety.
“Our new PointsPlus program is based on the latest scientific research and is designed to guide people to foods that are nutrient dense and highly satisfying, ensuring they will make healthful decisions, have successful weight loss and learn to keep their weight off long-term,” said Karen Miller-Kovach, chief scientific officer for Weight Watchers International. “Research shows that after following the Weight Watchers program, we’ve seen improvements in healthy eating habits, successful weight loss and even changes in people’s innate response to hunger and food — ultimately aiding in long-term weight loss success.”
The program is designed to help consumers make choices that favor foods that cause the body to work harder to convert into energy, focuses on foods that create a sense of fullness and satisfaction and are more healthful and encourages consumers to choose natural foods rather than foods with excess added sugars and fats. The program still allows for flexibility with indulgences, special occasions and eating out.
With the new program, all fresh fruits and most vegetables have zero PointsPlus value, and there are efforts to help consumers identify the best food choices among similar foods.
The new program launched in meetings on Nov. 28 and on-line on Nov. 29.