B&G Foods buys tomato products business
December 1, 2010
by Eric Schroeder
PARSIPPANY, N.J. — B&G Foods, Inc., a provider of shelf stable foods across the United States, Canada and Puerto Rico, has acquired the Violet Packing fresh packed tomato products business. The transaction includes the Violet Packing name as well as the Violet Packing manufacturing facility in Williamstown, N.J., but it does not include the Delorio pizza dough business.
Violet Packing’s products include pizza and spaghetti sauces, crushed tomatoes, tomato puree and whole peeled tomatoes. The products are sold under the Don Pepino, Sclafani and Violet brand names to food service distributors, restaurants and retailers throughout the eastern United States.
“We are very pleased to add Sclafani, Don Pepino and Violet to our strong portfolio of brands,” said David L. Wenner, president and chief executive officer of B&G Foods. “We project that the Violet Packing business will generate net sales of $13 million to $15 million, EBITDA of $2 million to $3 million, and incremental earnings per share of 2c during fiscal 2011, and that the acquisition will be immediately accretive to our free cash flow.”
In addition to the Violet Packing brands, other brands in the B&G Foods’ portfolio include Cream of Wheat, Ortega, Emeril’s, Grandma’s Molasses and Red Devil.