Jenny Craig innovates weight management program

by Eric Schroeder
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CARLSBAD, CALIF. — Jenny Craig, Inc. has launched the new Metabolic Max Program, tabbed by the company as its “biggest program innovation in its 27-year history of weight management.” According to Jenny Craig, the program takes an intensive approach to monitor and increase activity by accurately measuring calories burned to help clients achieve meaningful weight loss.

The new weight management program incorporates technology from the BodyMedia FIT Armband and BodyMedia FIT Activity Manager data. By logging menus into the Activity Manager and wearing the armband, clients are able to more precisely measure caloric intake and metabolic rate throughout the day, Jenny Craig said.

“We have always been able to monitor the amount of ‘calories-in’ with our pre-portioned meals and nutritional plans, but we are the only weight loss company to offer a personalized approach to monitor calories in and measure the amount of calories out with the Metabolic Max Program,” said Patti Larchet, chief executive officer of Jenny Craig, Inc., which is owned by Nestle S.A. “Achieving weight loss goals requires more than a diet; it requires a comprehensive food-body-mind approach that leads to lifestyle chances.”

The announcement from Jenny Craig comes a little less than a month after Weight Watchers International, Inc., New York, launched an update to its popular Points system with a new system taking into account protein, carbohydrates, fat and fiber among other factors.

Called PointsPlus, the Weight Watchers system considers calories, protein, carbohydrates, fat and fiber and factors in how hard the body works to process them as well as their impact on satiety. The program is designed to help consumers make choices that favor foods that cause the body to work harder to convert into energy, focuses on foods that create a sense of fullness and satisfaction and are more healthful and encourages consumers to choose natural foods rather than foods with excess added sugars and fats. The program still allows for flexibility with indulgences, special occasions and eating out.

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