McDonald's details plans for expansion in China
December 16, 2010
by Eric Schroeder
BEIJING — McDonald’s Corp. is planning a major expansion in China, featuring a 40% increase in capital spending in 2011 over 2010 and including the addition of 150 to 200 restaurants — half of which are expected to be drive-thru outlets, according to The Wall Street Journal.
Additionally, McDonald’s said it plans to remodel 80% of its existing stores in China by 2013, swapping out the red and yellow decor for a more European-style bistro design, the WSJ said.
“We’re committed to China, changing the face of the brand to become a place where young consumers want to come and stay,” Kenneth Chan, chief executive officer of McDonald’s China operations, said at a Dec. 15 news conference.
McDonald’s Corp., which operates 32,000 restaurants in about 100 countries, including about 1,100 in China, has been in China for 20 years.