Post highlights healthful attributes of Pebbles brand
December 27, 2010
PARSIPPANY, N.J. — Post Foods is reducing sugar in Fruity and Cocoa Pebbles and marketing the healthier features of the cereals.
Starting in January, Fruity and Cocoa Pebbles will have 9 grams of sugar per serving, and the company will market other attributes of the cereals, including them being cholesterol-free, an excellent source of vitamin D, low-fat and providing 10 essential vitamins and minerals. The cereals also will be certified as gluten-free.
“Post Foods is dedicated to providing both nutritious and delicious cereals for people of all ages, and we’re pleased to announce improvements to the Pebbles brand that will assist in our ongoing efforts to improve kids’ nutrition,” said Bart Adlam, president of Post Foods. “By lowering our sugar content and providing gluten-free certification, we hope moms feel confident serving a cereal that combines the fun and heritage of Bedrock with great taste that kids love.”