Tropicana testing 'squeezable' snack
December 16, 2010
by Keith Nunes
CHICAGO — Tropicana Product, Inc., a business unit of PepsiCo, Inc., is testing a new portable snack for children called Tropicana Tropolis. The company is calling the new product “real fruit squeezers” and it is packaged in a squeezable pouch, made with fruit and meets the requirement to be labeled as a good source of fiber. It also offers 100% of the recommended daily value for vitamin C.
“Moms have fond memories of Tropicana from their own childhoods, and our hope is that this new nutritious snack will give them yet another way to give their children fruit goodness,” said Memo Maquivar, vice-president of marketing. “For kids, we want Tropicana Tropolis to be all about making fruit fun and being drawn into ‘a world of good.’”
Tropolis comes in three flavors: CherryWorld, GrapeWorld and AppleWorld. The product is currently being tested in select markets, and, if the test is successful, the company plans on expanding distribution in 2012.