AMP Energy introduces energy juice
February 25, 2010
PURCHASE, N.Y. — AMP Energy, a PepsiCo brand, is introducing AMP Energy Juice, a 100% juice designed to provide energy.
“We’re really excited about the launch of our first-ever energy juice, offering consumers a different energy option to help them kick-start their day,” said Dave Mingey, vice-president of marketing. “Many core consumers told us they weren’t interested in coffee to solve their morning energy needs. They needed something that went beyond traditional energy drinks. So we’re answering their calls for more energy options by introducing AMP Energy Juice as well as a full pipeline of innovations for 2010.”
The energy juice is available in 12-oz single serving re-sealable bottles in flavors including orange and mixed berry.
AMP Energy is also introducing AMP Energy Sugar-Free Lightning Drink and AMP Energy Gum.