Burger King to offer Seattle's Best Coffee by this fall
February 17, 2010
by Eric Schroeder
MIAMI — Burger King Corp. has signed an agreement with Seattle-based Starbucks Corp. under which Burger King will offer Seattle’s Best Coffee in approximately 7,250 restaurants by September.
The coffee drinks, available in hot or iced varieties with optional flavorings and whipped toppings, will have a suggested retail price of $1 to $2.79.
“With over 40 years of heritage in premium coffee, Seattle’s Best Coffee brings a high-quality, great tasting cup of coffee to Burger King restaurant guests in the U.S.,” said John Schaufelberger, senior vice-president of global product marketing and innovation for Burger King. “The addition of Seattle’s Best Coffee expands on our Have It Your Way brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry.”
Seattle’s Best Coffee will replace Burger King’s current BK Joe coffee program, which was introduced in 2005.