Heinz highlights ingredient, packaging innovations
February 4, 2010
by Keith Nunes
PITTSBURGH — The H.J. Heinz Co. plans to reduce the amount of sodium in its core line of ketchup 15% by this summer. It also plans to introduce a new variety of ketchup sweetened with sugar rather than high-fructose corn syrup. And capitalizing on the trend of convenience, Heinz is introducing a new food service packaging design that allows consumers to either dip their food into the condiment or squeeze the condiment on to the food.
“As the largest producer of ketchup in the U.S., Heinz is dedicated to meeting the growing consumer demand for better-for-you products, particularly with lower sodium,” said Idamarie Laquatra, director of global nutrition for Heinz, about the company’s sodium reduction effort.
The company said once the sodium reduction effort is complete, Heinz Ketchup will be the “lowest-sodium, nationally available ketchup in the United States.
Heinz also announced it will introduce a new variety of its Simply Heinz Tomato Ketchup that is sweetened with sugar rather than high-fructose corn syrup. The product will be available in 32-oz and 15-oz bottles beginning in March.
Heinz Dip & Squeeze is a dual-function ketchup package for the food service industry that promises to make eating on-the-go more fun and convenient, according to the company.
“For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup,” said William R. Johnson, chairman, president and chief executive officer. “Heinz Ketchup’s Dip & Squeeze product is just the latest milestone in our long history of packaging innovation. From the first plastic ketchup bottle to Top-Down and Fridge Door Fit, Heinz continues to lead the industry in ketchup packaging innovation.”